Photo by Sarah Deragon, Portraits to the People

I build experiences that users love & have positive impact on revenue.

I marvel at how UX can help solve critical business problems. I love working through ambiguity, quickly validating ideas, evaluating performance metrics, and synthesizing learnings. I can see the big picture but I also nerd out on the details—it’s satisfying to see small ideas lead to big impact. 

I have 20+ years experience working for B2B, B2C & eCommerce companies across industries such as SAAS, eCommerce, Tech, Subscriptions & more.

Areas of expertise

  • Product Design & UX Strategy


  • Product-Led Growth (PLG)

  • Web & Digital Strategy

  • Content Design & UX Writing

  • A/B & Multivariate Testing


  • Conversion Optimization / CRO


leadership approach

I take an empathy-first approach to leading my teams and collaborating. I rely heavily on strong interpersonal skills such as diplomacy, negotiation, patience & active listening to forge strong relationships with Product, Engineering, Growth and Marketing.

Being human and providing authentic experiences should be at the core of what we do.  

results from companies across the globe

    • Redesign of full-page item page led to 6% lift in add to carts (ATC) and a 2% lift in Checkout attempts (stat sig).

    • New IA delivered $20.1M net incremental annualized ad revenue from apps while keeping neutral/positive GMV

    • Owned digital product vision that delivers user experience that maximizes traffic, conversions & business revenue, while providing users with frictionless customer experience that adds value to the BARK brand

    • Owned web platform roadmaps for BarkBox, bringing AOV to $32, up 8% since 2021.

    • Directed strategy, customer journey mapping & launch of site redesign, lifting organic visits by 22%, engagement by 48%, CVR by 1.5% & user satisfaction (CSAT) by 12%.

    • Produced SurveyMonkey's highest performing web component — 37% MQL: SQL rate, Paid & annual plans increased ~2% (stat sig), earns $2M in incremental revenue

    • In 2021, the team drove $15M in incremental growth, increased traffic by 20% YoY, improved in-product engagement by ~22% & decreased overall customer support cases, in partnership with Product & Engineering teams

    • Successfully executed 2 website refreshes (Autodesk/sustainability & Autodesk.org), which led to 20% increased traffic in 4 consecutive quarters

    • Developed web strategy to support Autodesk's Sustainability Go-To-Market strategy & the Autodesk Foundation, for which I also designed the UX of its grant system, user flow optimizations which resulted +$5M grant donations in 2017 text goes here

Let’s work together

If you’re introducing your brand into a new market, trying to improve conversion on your website, or looking to grow revenue from your product, let’s chat. 

Get in touch