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  <url>
    <loc>https://www.sarahjsharifi.com/infographics-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-11-15</lastmod>
    <image:image>
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      <image:title>Infographic gallery - How Solar Power Works</image:title>
      <image:caption>Information showing how solar power works, adding up to cost savings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1510789999224-IM2AGFJOOB3G1F66NIXN/adsk-sustainability-infographic_file.png</image:loc>
      <image:title>Infographic gallery - Autodesk's FY17 Sustainability Report</image:title>
      <image:caption>Learn more about how Autodesk continues to create impact by design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453018770781-J0E873PYMZOKBCAFHSJW/SC_August_Infographic_full.jpg</image:loc>
      <image:title>Infographic gallery - Environmental Impacts of Solar</image:title>
      <image:caption>Switching to solar has positive effects on the environment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453018789346-KTCOPTPJYWBDOYZHJ8PY/coffee-infographic1.png</image:loc>
      <image:title>Infographic gallery - Running a Business on Coffee</image:title>
      <image:caption>Statistics describing coffee's influence on entrepreneurship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453018794959-LX1Q9550W95I20QR7S3Q/iPhonevsiPod_infographic.png</image:loc>
      <image:title>Infographic gallery - Cost of Mobile Devices</image:title>
      <image:caption>Using an iPod can be more cost-effective than an iPhone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1491939551782-0D15SWTBNMD3SZ3KONXM/linkNYC-final.png</image:loc>
      <image:title>Infographic gallery - Don't Pay Your Respects to the Payphone</image:title>
      <image:caption>New York City will start replacing thousands of payphones with free Wi-Fi hotspots</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453019128160-OTHBVO5C9B9SEVSOA9T3/11140320_10153705652075011_3793708542227740972_n.jpg</image:loc>
      <image:title>Infographic gallery</image:title>
    </image:image>
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  <url>
    <loc>https://www.sarahjsharifi.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-08</lastmod>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
      <image:caption>Existing user flow on Barkbox.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/a404eb2b-ae2d-439d-b4e6-88c3cd173ffa/Screen+Shot+2023-09-08+at+10.47.06+AM.png</image:loc>
      <image:title>Portfolio | Sarah J. Sharifi - Make it stand out</image:title>
      <image:caption>+25% increase on “Subscribe &amp; Save”, AOV increased by $2.33</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/b61b214b-412f-451d-ade7-489540d3b63b/Funnel+scroll+bark.gif</image:loc>
      <image:title>Portfolio | Sarah J. Sharifi</image:title>
      <image:caption>Funnel completion rate increases by more than 50%, CVR slightly increased by 2%, Support cases decreased by more than 15%</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/547bff4d-7e10-49da-89a4-7043d8f96ec8/Kibble+gif.gif</image:loc>
      <image:title>Portfolio | Sarah J. Sharifi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/96703b71-ce6e-489d-be06-77b375ae2f7b/Screen+Shot+2023-09-08+at+11.12.11+AM.png</image:loc>
      <image:title>Portfolio | Sarah J. Sharifi - Make it stand out</image:title>
      <image:caption>Pricing component built for Barkbox.com homepage</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
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    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
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    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
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    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio | Sarah J. Sharifi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1694199034905-C7CV66Q9TOCEPASQJNKV/2.png</image:loc>
      <image:title>Portfolio | Sarah J. Sharifi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/misc-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649734100898-4D077TO4BJU0HH0Y1JYN/image-asset.png</image:loc>
      <image:title>Misc gallery - Cart abandonment email test</image:title>
      <image:caption>Hypothesis: Targeting basic users in localized languages who abandoned the pricing page will increase bookings Directional lift in bookings for Test</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649734100898-4D077TO4BJU0HH0Y1JYN/image-asset.png</image:loc>
      <image:title>Misc gallery - Cart abandonment email test</image:title>
      <image:caption>Hypothesis: Targeting basic users in localized languages who abandoned the pricing page will increase bookings Directional lift in bookings for Test</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649734238587-UW01N4UWCVSL3DALZ4IN/image-asset.png</image:loc>
      <image:title>Misc gallery - Targeting users who have visited marketing pages - Email test</image:title>
      <image:caption>Hypothesis: Targeting basic users who have recently viewed high volume marketing pages will increase bookings Experiment ran for 9 weeks, Decrease in B2P rate for Test Directional lift in SS Bookings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1533927469530-QGB15MHBS3ER09CD1BDE/One+side_Full+invite+.jpeg</image:loc>
      <image:title>Misc gallery - Autodesk Design Night, 2017</image:title>
      <image:caption>Print &amp; digital flyers for Autodesk Design Night event in Washington D.C.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488489984096-GWAHTSCCFF4TJVS222X7/Screen+Shot+2017-02-22+at+2.40.30+PM.png</image:loc>
      <image:title>Misc gallery - B2B Sales Promotion</image:title>
      <image:caption>B2B SPIFF flyer for Spruce Finance channel partners, 2016 Hit 70% participation rate, exceeded forecast by 10% Design by Jacqueline Kinney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488490471355-GZRHHCUF4V04CO5UTZ12/Screen+Shot+2017-03-02+at+1.33.38+PM.png</image:loc>
      <image:title>Misc gallery - Product Launch Promotion</image:title>
      <image:caption>Spruce Finance Solar PACE product launch, 2017 Design by Jacqueline Kinney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488490576096-L65QL08ND58PQ1BFUJ28/Screen+Shot+2017-03-02+at+1.33.08+PM.png</image:loc>
      <image:title>Misc gallery - Product Launch Promotion</image:title>
      <image:caption>Spruce Finance Solar Loan product launch, 2016 Design by Jacqueline Kinney</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453023858269-YJCE2733WZMMYA23GL64/Screen+Shot+2016-01-17+at+1.43.19+AM.png</image:loc>
      <image:title>Misc gallery - Unscene Magazine</image:title>
      <image:caption>Entertainment photographer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453024030481-MWFJTL595ICB6MGDR4MX/static1.squarespace.jpg</image:loc>
      <image:title>Misc gallery - So Not Ok Swedish TV Show</image:title>
      <image:caption>Scriptwriter on English language version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453024579841-GCELB6HAV77EF3UE4QRQ/IMG_0024.jpg</image:loc>
      <image:title>Misc gallery - AV Academia</image:title>
      <image:caption>Marketing Manager and English language textbook editor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488846167596-8VY6A5C7ATEP8G0HWGEE/Screen+Shot+2017-03-06+at+4.22.29+PM.png</image:loc>
      <image:title>Misc gallery - Solar Loan Product Guide</image:title>
      <image:caption>Created solar loan product guide for Solar Power International 2016 event.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1510789214399-SOXBB6SNMU3KD1ITJUM4/Screen+Shot+2017-11-15+at+3.39.57+PM.png</image:loc>
      <image:title>Editorial Gallery - Sustainable Design Offers New Business Value for Dekker/Perich/Sabatini</image:title>
      <image:caption>From ArchDaily, learn more about how sustainable design tools such as Autodesk Revit help architecture firms meet their Architecture 2030 Challenge goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1510789214399-SOXBB6SNMU3KD1ITJUM4/Screen+Shot+2017-11-15+at+3.39.57+PM.png</image:loc>
      <image:title>Editorial Gallery - Sustainable Design Offers New Business Value for Dekker/Perich/Sabatini</image:title>
      <image:caption>From ArchDaily, learn more about how sustainable design tools such as Autodesk Revit help architecture firms meet their Architecture 2030 Challenge goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1510789419461-2OXWGEJ05PMAKUNCSWHB/Screen+Shot+2016-01-16+at+7.25.35+PM.png</image:loc>
      <image:title>Editorial Gallery - The Oil &amp; Gas Year: Trinidad &amp; Tobago 2014</image:title>
      <image:caption>Content Editor of publication and project manager of editorial calendar. Includes company profile and project highlights written by me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453002936324-Y8UZU56ZXE6GBP2JB7SC/Screen+Shot+2016-01-16+at+7.25.35+PM.png</image:loc>
      <image:title>Editorial Gallery - The Oil &amp; Gas Year: Trinidad &amp; Tobago 2014</image:title>
      <image:caption>Content Editor of publication and project manager of editorial calendar. Includes company profile and project highlights written by me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453003032060-HXRD45PV3ZGDEP4L6XQS/Screen+Shot+2016-01-16+at+7.56.35+PM.png</image:loc>
      <image:title>Editorial Gallery - The Oil &amp; Gas Year: Angola 2014</image:title>
      <image:caption>Content Editor of publication and project manager of editorial calendar. Includes company profile and project highlights written by me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453002934598-X2KZCCDW2ZRC1VQMXJ7S/Screen+Shot+2016-01-16+at+7.31.16+PM.png</image:loc>
      <image:title>Editorial Gallery - The Arab Spring: A Timeline</image:title>
      <image:caption>Freelance article writer and researcher</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1491941826071-616KIS0OWOZZJ1GT0O3A/screencapture-academy-resaas-blog-2016-4-19-why-going-solar-is-a-bright-idea-for-your-clients-1491941692016.png</image:loc>
      <image:title>Editorial Gallery - RE Academy, Real Estate</image:title>
      <image:caption>SolarCity's environmental claim gets picked up by real estate blog and lead aggregator RE Academy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/web-and-growth-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1694200378447-707GWZE0I0GF48BDPOC1/Web+%26+Growth+social+image.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1694200892495-TWGW57BRSVFT5KX2CIAV/image-asset.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Paid Landing page - Promotions</image:title>
      <image:caption>Hypothesis: We believe users need to better understand what they are signing up for and the value of the promotion we are offering them. Changes within variant: Added GWP “specs” &amp; used value messaging to connect Blink product to BarkBox New RIB copy replaces old “How it works” content Removed testimonials &amp; Happy Chat Added FAQs for additional clarity RESULTS: CVR lift</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1694201635391-XKHBW9UGUDTR9CIDPCTD/image-asset.gif</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Content Design for Bark Bright Homepage</image:title>
      <image:caption>User research showed: Pricing is missing/not transparent ; How the product works was most important Content design &amp; UX of the pages was meant to address those issues Estimated traffic from organic had some volatility. In mid-Feb, we lost rank for “dog toothpaste” (14K search queries/mo.) which took our site from position 8 in Google searches to position 36. The estimated impact is less than 20 sessions, but it may be contributing to visitor fluctuation. Average CVR: 4.2%</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649697447311-JQQCYP3641EU4KJ6PBPM/image-asset.gif</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - SurveyMonkey homepage</image:title>
      <image:caption>The SurveyMonkey Homepage was failing to help users navigate to other areas of the site, low click-through rate. After applying a new content design and UX strategy based on user research, we were able to increase CTR and paid signups by more than 2% (stat sig). As of April 2022, this component is still in an experiment on the SurveyMonkey homepage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649698631250-Q8N5YJH0RKL92SCGPNYA/image-asset.gif</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - SurveyMonkey pricing component</image:title>
      <image:caption>The pricing component is SurveyMonkey’s best performing web component. It was created by myself, in partnership with an art director, based on user research as we found that pricing was critical for users to make an informed decision. It consistently improves CTR and conversions on pages 2021 experiment results: +37.1% marketing qualified leads (MQLs) to sales qualified leads (SQLs) Paid plans +2%, Annual plans +1.9% (both stat sig)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649733445710-BE1X2RMQVLROH890PFTS/Screen+Shot+2022-04-11+at+8.16.12+PM.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Enterprise Plans &amp; Pricing A/B Test</image:title>
      <image:caption>SurveyMonkey as a self-serve product has seen so much success from giving users a glimpse into our pricing that we wanted to test whether that worked for Enterprise customers. We tested showing users the monthly starting price for an enterprise plan (left) and the annual price (right). We found that the monthly price earned more MQLs but both versions failed compared to the version with no price.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649732329408-QGD6LPLCPF9IXSJU2ELL/image-asset.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Lead form optimization - A/B test</image:title>
      <image:caption>Experiment aimed at improving the marketing qualified leads (MQLs) gathered from GetFeedback’s site. Results: Flat, slight uptick to sales qualified leads but not stat sig. More iterating required!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649732744813-QUUKYTCBQB758L4DPY1D/image-asset.gif</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - GetFeedback Homepage optimization</image:title>
      <image:caption>GFP homepage has very low lead form submission rate and almost no engagement below the hero. Given that it is one of GFP highest-traffic pages, we need to reimagine this page to improve clickthrough rate to the pricing page and thus improve conversion. +55% opportunities won, slight uptick on MQLs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649696116516-FI5CG0L5CPPDZ6XDVH86/image-asset.gif</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Autodesk Sustainability homepage</image:title>
      <image:caption>Created new information architecture and content design for Autodesk’s Sustainability microsite. In 5 consecutive quarters, increased web traffic by more than 20%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649696523484-NWCQYJVTYLKSZU7OJE6X/image-asset.gif</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Autodesk.org navigation</image:title>
      <image:caption>Successfully executed refresh and new content design for Autodesk Foundation website, introducing new user flow for grantees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488492580994-9P8JBPR78B07BCLCX75V/screencapture-petbot-crowdfunding-1488492248138.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - PetBot Pre-Order Campaign</image:title>
      <image:caption>PetBot launches it's pre-order campaign (March 2017) after it's first round of crowdfunding. Social campaigns are driving traffic to this landing page. Scope of Work: messaging strategy, meta framework, optimized with keywords &amp; copywriting Design &amp; development by Jammie Mountz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1489180019224-VB2JIB54GUDTYW3HXBRX/screencapture-petbot-order-1489179986926.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - eCommerce - PetBot Ordering Process</image:title>
      <image:caption>During PetBot's pre-order campaign, users could place orders, making transactions directly from the site. Design &amp; development by Jammie Mountz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488492967196-XI5H2WP9XWVXUNI4DUMD/screencapture-jonnymoseley-1488492846218.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Jonny Moseley's Website &amp; Portfolio</image:title>
      <image:caption>Provided content strategy, direction &amp; copy on Olympian Jonny's Moseley's personal website, through his agency Sterling Silvy.  Photography by Sterling Silvy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488491584026-IYS4NBZHBX2Y9DVGJ5SO/side-by-side.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - B2B Converting Landing Pages</image:title>
      <image:caption>Contractor landing page Before/After refresh of Spruce Finance website in 2017. New site includes clear information architecture, optimized lead form, meta frameworks, URL categorization and clear metrics tracking. Conversion Rates Before: 4.45% After: 6-10% estimated</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453675541497-NT5SG4BCWGCA2AKBAF0K/free-solar-quote.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Interactive Form - Free Quote</image:title>
      <image:caption>Clarified messaging and user expectations on this lead form. Also includes FTC compliance disclaimer,</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453675538840-EB57NNI8B36X21UV3HZV/how-much-do-solar-panels-cost.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - What It Costs page</image:title>
      <image:caption>Condensed content and worked with UX designer to improve aesthetics of this landing page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453675557117-H88JOB7AW1CZ010I5L02/mexico-landing-page_720.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Lead form</image:title>
      <image:caption>Wrote messaging for lead form to be launched in a new international market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453675784804-HOIDQC231GX78CGAKCP0/Screen+Shot+2016-01-24+at+2.48.25+PM.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - MySolarCity app</image:title>
      <image:caption>Worked with product managers to create a landing page upon the launch of a new app design. Includes interactive content and app store download links.  MySolarCity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1488492069618-0BWQZQ8MA84U4UN7TJZZ/Spruce+Financing.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Product Landing Page</image:title>
      <image:caption>Before/After Spruce Finance website refresh of finance product landing page. Page includes meta framework, optimized with keyword strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453675881116-RPBC3LN77FBRJMFG2MKH/residential.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Residential home page</image:title>
      <image:caption>Reworked the messaging, integrated new creative and collaborated with UX design team to launch new landing page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453675801191-8RRK3Z9RIJ6RCPY42MZ6/Screen+Shot+2016-01-24+at+2.49.17+PM.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Careers page</image:title>
      <image:caption>Project managed the launch of the new careers site. Includes linking strategies to other pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453675534992-68JI9WREFNPERHT9Q3VM/how-solar-roof-panels-look.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - How Do Panels Look</image:title>
      <image:caption>Targeted messaging, localized technical content, integrated new digital assets and launched new landing page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1491942904517-F6CP21JTDCZIP8K1LY4Z/screencapture-solarbonds-solarcity-social-impact-bond-1491940034806.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - SolarBonds - Environmental Claim</image:title>
      <image:caption>Content repurposed from the SolarCity environmental claim was also added to the SolarBonds website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453676497688-G4WSIWAKHASZKODSQ99I/Screen%2BShot%2B2016-01-16%2Bat%2B5.26.05%2BPM.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Environmental impact</image:title>
      <image:caption>Worked with marketing strategy and legal team to develop an environmental claim to be integrated across various channels, including the landing page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453679352693-W7QZ7BJ0PR4HM7BC3O2U/Screen+Shot+2016-01-24+at+3.47.20+PM.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - List of services</image:title>
      <image:caption>Landing page including a list of services and CTA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1453679355104-NFSX9TERNDEMDU78II4R/Screen+Shot+2016-01-24+at+3.48.36+PM.png</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - Product descriptions/services offered</image:title>
      <image:caption>Explanation of services offered and lead form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1649698868640-988RX9IBP7UQL7PFKMU3/image.jpg</image:loc>
      <image:title>Web &amp; Growth Strategy Gallery - SurveyMonkey pricing component</image:title>
      <image:caption>The pricing component is SurveyMonkey’s best performing web component. Created by myself, this component consistently drives users to pricing and also converts them on page. A pervious test on this page saw 37% increase in MQL:SQL ratio, with paid signups up 2% and annual plans up 1.9% (stat sig).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1694116018758-2XKNWZN8OBNQX9LZ9PJO/SarahSharifi16_Std_Rt.jpg</image:loc>
      <image:title>Growth &amp; UX Strategy for Digital Experiences | Sarah J. Sharifi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/126e7190-b27a-43d7-9363-560f1b68fac0/Screen+Shot+2023-08-15+at+3.12.02+PM.png</image:loc>
      <image:title>Resume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/c6a6ad59-ae1e-448a-ba7c-99f36146241b/Screen+Shot+2023-08-15+at+2.46.15+PM.png</image:loc>
      <image:title>Resume - Make it stand out</image:title>
      <image:caption>My work sits at the intersection of Product, Marketing &amp; Growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1487804970257-XZN2NNY8L1GMTGXPET9Z/Screen+Shot+2017-02-22+at+3.09.07+PM.png</image:loc>
      <image:title>Resume</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1487807341613-D322X7RWTNMHQ5TUR2A5/Screen+Shot+2017-02-22+at+3.09.07+PM.png</image:loc>
      <image:title>Contact | Content Strategist</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/03070d1a-49c4-4410-9db9-2453dfd161e4/Screen+Shot+2023-08-14+at+4.37.46+PM.png</image:loc>
      <image:title>About | Sarah J. Sharifi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/6aeca807-c8a3-43c9-bdbe-dcc8f2e7e615/SarahSharifi19.jpg</image:loc>
      <image:title>About | Sarah J. Sharifi - I build digital experiences that users love &amp; achieve results.</image:title>
      <image:caption>Photo by Sarah Deragon, Portraits to the People</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54d7d1a2e4b02fde3d73421e/1692206923506-P78FUZQ4A1VFNYG7DMSF/SarahSharifi18.jpg</image:loc>
      <image:title>About | Sarah J. Sharifi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahjsharifi.com/work/content-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-02-22</lastmod>
  </url>
</urlset>

